Opens Dec 1.

AI visibility

What AI assistants say about British Airways

We asked ChatGPT

“What are the best airlines in the UK? Which would you recommend and why?”

British Airways was among the recommendations

Also named:

Virgin AtlanticeasyJetJet2.comLoganairFlybe

“Short answer: “Best” depends on what you value (price, on‑time record, route network, premium cabin, family / package holidays). Below are UK airlines that commonly come out on top in different categories, with quick reasons and a recommendation for each travel need. 1) Best for premium long‑haul (business / transatlantic) - Virgin Atlantic - consistently rated highly by UK travellers for transatlantic service and ca…”

D

40/100 AI-readiness

britishairways.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):ChatGPT, Claude, Perplexity, Google, Copilot and Mistral can all fetch your pages when a person asks about you.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Homepage could not be fetched.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of eleven assistants and records every page each one reads. How AI visibility is measured

Is British Airways the first recommendation, and how is it described?

That was one question to one assistant. The full check asks eleven assistants 12 buyer questions each, shows where British Airways is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €20.99 See a real sample check
Looking for what real people say? See the British Airways brand sentiment snapshot.

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