Opens Oct 17.

AI visibility

What AI assistants say about Marks & Spencer

We asked ChatGPT

“What are the best department stores in the UK? Which would you recommend and why?”

Marks & Spencer was not mentioned at all

It recommended instead:

SelfridgesHarrodsJohn Lewis & PartnersFortnum & MasonLiberty

“Here are some of the UK's best (and most iconic) department stores, with a short note on what each is best for and why - plus a quick recommendation based on what you might be after. Top picks - Selfridges (London/Oxford Street) - Best all‑round experience: huge fashion and beauty offer, ever‑changing window/instore exhibitions and strong luxury-to-high-street mix. Good for trend-led shopping and people‑watching. ([s…”

A

90/100 AI-readiness

marksandspencer.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):ChatGPT, Claude, Perplexity, Google, Copilot and Mistral can all fetch your pages when a person asks about you.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Loads over HTTPS.
Structured data (schema.org):Found 1 JSON-LD block (WebSite, SearchAction, EntryPoint).
Title and description:Both present and descriptive.
Sitemap:Listed in robots.txt.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Marks & Spencer the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Marks & Spencer is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Marks & Spencer brand sentiment snapshot.

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