Opens Oct 17.

AI visibility

What AI assistants say about Sainsbury's

We asked ChatGPT

“What are the best supermarkets in the UK? Which would you recommend and why?”

Sainsbury's was among the recommendations

Also named:

TescoAsdaMorrisonsAldiLidl

“There isn’t a single “best” supermarket in the UK - the right one depends on what you value (price, quality, convenience, online delivery, special diets, ethics, etc.). Below is a short guide to the main chains, their strengths, and recommendations by shopper type. Quick summaries of major supermarkets - Tesco - widest network and great online delivery coverage; large range from budget to premium lines; good for one-…”

D

40/100 AI-readiness

www.sainsburys.co.uk (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):No robots.txt restrictions: every assistant's fetcher may read the site when answering a question.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Homepage returned HTTP 403.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Sainsbury's the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Sainsbury's is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Sainsbury's brand sentiment snapshot.

What AI says about other brands

MorrisonsAsdaSuperValuDunnes StoresTescoWayfairDepopTemu