Opens Oct 17.

Brand sentiment analysis

What does the world think of Dell?

The sentiment score is available in the full report.

Mixed, leaning negative

Score in full report

Dell reads as two brands at once right now: a dependable enterprise and hardware supplier with strengthening institutional credibility, and a consumer-facing brand whose loudest recent conversation is critical. Independent coverage and community discussion pair a credit rating upgrade, well-received monitors and workstation kit with weak NPS benchmarks, persistent service complaints, mockery of the product rebrand, commercial laptop price rises and an intensely negative social narrative around political stock buying and a large Pentagon award. Technical forums add friction stories on firmware,

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Based on 123 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Dell sentiment score
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  <img src="https://pollyx.org/api/badge/dell" alt="Dell brand sentiment score by PollyX" height="28">
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