Sentiment Score

The Sentiment Score is a single number from 0 to 10 that summarises how positively or negatively people talk about your brand across all data sources. PollyX calculates it by aggregating signals from news articles (tone-scored by GDELT), YouTube video comments, and live web searches covering review platforms, social media and forums.

A score of 7 or above indicates strong positive public perception. Between 5 and 7 is moderate — noticeable positives exist but so do recurring complaints. Below 5 signals a significant reputation problem that needs immediate attention.

The score is recalculated fresh every time you generate a report, so it reflects the current state of public opinion — not cached data from weeks ago.

Businesses that monitor their brand sentiment score are significantly more likely to catch reputation problems before they become crises. A single viral negative review thread or a poorly received announcement can move the score by a full point within days.

The score also serves as a baseline for measuring the impact of PR campaigns, product launches, or service improvements over time. By generating reports before and after a major initiative, you can see whether public perception actually shifted — or whether the investment had no measurable effect.

Brand sentiment directly affects purchasing decisions. Research consistently shows that consumers research brands online before buying, and negative sentiment — even if concentrated on a single platform — reduces conversion rates across all channels.