Opens Oct 17.

AI visibility

What AI assistants say about B&Q

We asked ChatGPT

“What are the best DIY stores in the UK? Which would you recommend and why?”

B&Q was among the recommendations

Also named:

ScrewfixToolstationWickesJewsonTravis Perkins

“Short answer - the ones people most often recommend in the UK are Screwfix, Toolstation, B&Q, Wickes, and (for trades / bulk materials) builders’ merchants like Jewson or Travis Perkins. Which one is “best” depends on what you need: tools fast, a wide DIY range, kitchens/bathrooms and installation, or large/heavy building materials. ([which.co.uk](https://www.which.co.uk/reviews/best-and-worst-shops/article/best-shop…”

D

40/100 AI-readiness

www.diy.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):No robots.txt restrictions: every assistant's fetcher may read the site when answering a question.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Not found. An llms.txt gives AI tools a reliable, curated summary of who you are.
Homepage reachable:Homepage returned HTTP 503.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is B&Q the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where B&Q is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the B&Q brand sentiment snapshot.

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