Brand sentiment analysis
What does the world think of Aib?
Negative, service frustration dominates
Independent signal on AIB is currently dominated by customer frustration on X, where the redesigned mobile banking app draws repeated complaints about slowness, confusing navigation and missing basics like transferring from a current account to a loan account. Branch experiences draw equally sharp criticism, with several users describing being handed a phone to the call centre instead of receiving in-person help, and some saying they have switched to Revolut, Bank of Ireland or their credit union. The general web results returned are largely generic brand-sentiment and reputation-marketing art
App still rated ahead of the main rival
Even amid the criticism, defenders argue AIB compares favourably with Bank of Ireland, with one user noting the AIB app is "still much better than whatever BOI have come out with" and pointing to AIB's larger branch network of 236 versus 182.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/aib" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/aib" alt="Aib brand sentiment score by PollyX" height="28"> </a>