What does the world think of Dyson?

Coverage of Dyson splits along two clear lines: the products and the engineering brand still command genuine respect, while the employer story and consumer sentiment trend are less flattering. Independent measures cited in the coverage point to a slipping impression score in the UK domestic appliances sector, a negative Net Promoter Score, and post-layoff Glassdoor ratings around 3.0 out of 5 with fewer than half of employees recommending the company. Business press coverage, including the global media account review, is largely neutral and procedural rather than celebratory.