Opens Oct 17.

Brand sentiment analysis

What does the world think of Binance?

The sentiment score is available in the full report.

Negative

Score in full report

Binance's product reputation remains strong, with review roundups and app store data crediting it as the world's leading exchange for fees, liquidity and app quality, but that is being drowned out by an intense political and investigative news cycle. Independent coverage from WSJ, Forbes, Reuters and 60 Minutes, amplified heavily on Bluesky and Hacker News, ties the brand to the presidential pardon of Changpeng Zhao, the Trump family's USD1 stablecoin and reporting on Iran-linked fund flows, while European coverage tracks its loss of MiCA licensing and market exits. The gap between satisfied t

Still the default global exchange on product quality

Independent review roundups and comparison pieces continue to rank Binance first on low fees, deep liquidity and breadth of listings, with the mobile app rated above 4.5/5 on both major stores and 4.2/5 from over 111,000 iOS ratings for the US app. Video and written reviews describing it as "still t

Detected concerns (locked)

Pardon and political entanglement backlash
Sanctions and illicit-flow investigations
Loss of EU licensing and market exits
Based on 121 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Binance sentiment score
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  <img src="https://pollyx.org/api/badge/binance" alt="Binance brand sentiment score by PollyX" height="28">
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