Brand sentiment analysis
What does the world think of Boots?
The sentiment score is available in the full report.
Mixed, leaning negative
Score in full report
Boots (the UK pharmacy and health retailer) shows mixed sentiment with significant operational and customer service concerns. While the brand maintains strong review management practices and achieves good sentiment scores on curated platforms (71.5% positive sentiment on reviews, 10% three-star or lower ratings), the Boots Middle East mobile app reveals substantial technical and service delivery failures, with users reporting app crashes, checkout failures, slow performance, and poor customer service responsiveness.
Strong Review Response Strategy
Boots demonstrates effective customer service recovery through proactive review responses, with research showing that addressing complaints with apologies and refund offers yields a 92% increase in purchase intent and 88% improvement in product sentiment.
Detected concerns (locked)
Get a fresh Boots report
Made when you order, with today's data: every negative theme, a platform-by-platform breakdown, competitor comparison, audience profile and a step-by-step improvement plan.
Order a fresh report · €20.99Show your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/boots" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/boots" alt="Boots brand sentiment score by PollyX" height="28"> </a>