What does the world think of Costa Coffee?

Coverage splits sharply: consumer-tracking data from YouGov still shows Costa outperforming the average UK coffee chain on impression, quality and overall brand health, yet business and trade media are markedly more downbeat, with Coca-Cola openly 'rethinking' the chain and sale talk pointing to a valuation roughly half what was paid. Independent commentary from Coffee Intelligence and Creative Bloq flags lagging performance, softer footfall and a brand accused of losing cultural relevance, while enthusiast discussion on Reddit is bluntly critical of the coffee and the visual identity. Net pic