Brand sentiment analysis
What does the world think of Costa Coffee?
The sentiment score is available in the full report.
Mixed
Score in full report
Costa sits in a genuinely split position: independent brand tracking still shows it outperforming the UK coffee sector on impression and quality, and everyday social chatter is full of affectionate, habitual mentions of a Costa run. But that is offset by heavy business-press coverage of Coca-Cola's attempted sale, bidders walking away and a sharp devaluation, alongside branding commentary arguing the chain has lost cultural relevance, plus poor value-for-money perceptions, ethics criticism and a weak loyalty app experience.
Everyday habit and above-average brand health
YouGov BrandIndex data cited in independent coverage puts Costa's impression score at 22.4 versus a 13.9 sector average and quality at 18.7 versus 14.0, and commentators note that consumer loyalty and familiarity are precisely why the brand remains a coveted asset despite its price drop. Social post
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/costa-coffee" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/costa-coffee" alt="Costa Coffee brand sentiment score by PollyX" height="28"> </a>