Brand sentiment analysis
What does the world think of Deliveroo?
The sentiment score is available in the full report.
Mixed, leaning negative
Score in full report
Deliveroo faces significant brand reputation challenges despite operational expansion. While the app maintains a solid 4.6/5 rating on the App Store, independent coverage reveals consistent criticism around worker treatment, regulatory scrutiny, and poor customer satisfaction metrics. The company scores just -2 in industry brand indices (46th of 48 food delivery brands) and holds a 1.1/5 rating on Trustpilot, with mounting concerns about rider welfare, illegal e-bike use, and allegations of labour exploitation across Europe.
Service expansion and convenience
Deliveroo is expanding beyond food delivery into grocery, retail, and tech accessories through partnerships with major retailers like Aldi, B&Q, and Sainsbury's, offering customers convenient same-day delivery options.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/deliveroo" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/deliveroo" alt="Deliveroo brand sentiment score by PollyX" height="28"> </a>