Brand sentiment analysis
What does the world think of Disney?
The sentiment score is available in the full report.
Mixed, leaning negative
Score in full report
Disney's current picture splits sharply: the products still command real affection, with Disney+ holding a 4.6/5 average across nearly two million iOS ratings and parks, fan art and IP news generating steady enthusiasm, but the reputational trendline in independent coverage is downward. National reputation trackers reported another decline in the latest Axios Harris ranking, survey write-ups highlight a large share of consumers saying the films have slipped, and high-engagement social conversation has been dominated by boycott calls, cancellation counts in the millions and creator anger over A
Product love and franchise pull remain intact
Despite the corporate criticism, the actual output still scores well: Disney+ carries a 4.6/5 average from close to two million App Store ratings, park and brand affection runs deep in consumer trackers and fan communities, and steady IP momentum around trading cards, Lorcana, Epic Mickey on mobile
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/disney" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/disney" alt="Disney brand sentiment score by PollyX" height="28"> </a>