Brand sentiment analysis
What does the world think of Emirates?
The sentiment score is available in the full report.
Positive
Score in full report
Emirates maintains strong brand prestige with recognition as YouGov's 2025 Most Recommended Global Brand (88.4% recommendation score among customers), reflecting widespread customer satisfaction and loyalty. However, significant technical friction mars the customer experience, with the mobile app consistently cited as buggy, unresponsive, and problematic for basic functions like seat selection and payments, creating a disconnect between world-class in-flight service and poor digital engagement.
Industry-leading customer recommendation and loyalty
YouGov's 2025 rankings measure customer willingness to recommend; Emirates achieved 88.4%, leading all global brands by a significant margin. The airline recorded the highest satisfaction scores among US flyers and ranked in the top 10 for Gen Z and Millennial consideration.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/emirates" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/emirates" alt="Emirates brand sentiment score by PollyX" height="28"> </a>