Brand sentiment analysis
What does the world think of H&M?
The sentiment score is available in the full report.
Mixed, leaning positive
Score in full report
H&M's current picture is one of a culturally omnipresent, well-liked value brand carrying persistent doubts about quality and direction. Independent coverage highlights renewed store expansion in Germany and a first Rio opening, a Nordstrom wholesale tie-up and buzzy celebrity and designer collaborations (Charli XCX, Bill Skarsgard, Wardrobe.NYC, Stella McCartney), while business press notes the CEO is still trying to convince investors the group has turned a corner. Consumer signals are split: a 4.8/5 App Store rating across roughly 236k reviews and praise for price and fit sit alongside voca
Affordable style with genuine cultural pull
Shoppers repeatedly credit H&M for trend-right clothing at accessible prices, with App Store reviewers calling it "fabulous fashion for a great price" and praising baby and kids ranges, while social conversation is dominated by high-engagement posts around celebrity campaigns and collaborations that
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/h%26m" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/h%26m" alt="H&M brand sentiment score by PollyX" height="28"> </a>