Brand sentiment analysis
What does the world think of Honda?
The sentiment score is available in the full report.
Positive
Score in full report
Honda still trades on an unusually deep reservoir of goodwill: independent consumer research has it ranked top of Kelley Blue Book's Consumer Choice awards, owner and enthusiast discussion keeps returning to reliability and low running costs, and the brand enjoys genuine cultural affection online, from Civic and Fit memes to widely shared admiration for its reusable rocket landing test. That positive base is being eroded by a distinctly sourer recent news cycle, with the cancelled EV lineup and North American EV write-offs drawing heavy criticism, cost cutting and engineering outsourcing follo
Engineering credibility and reliability equity
Honda is repeatedly named the number one brand in Kelley Blue Book's Consumer Choice study based on the opinions of more than 12,000 in-market shoppers, and owner discussion frames buying one as a "no brainer" for reliability, safety and lowest cost of ownership. That reputation extends beyond cars:
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/honda" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/honda" alt="Honda brand sentiment score by PollyX" height="28"> </a>