Brand sentiment analysis
What does the world think of Just Eat?
The sentiment score is available in the full report.
Positive
Score in full report
Just Eat commands strong brand recognition and customer loyalty, with a successful 'Did Somebody Say' campaign driving 60% spontaneous awareness and positive ad recall lift across markets. However, the brand faces serious regulatory scrutiny from the UK CMA over fake and misleading reviews, and has drawn criticism for scrapping worker protections (guaranteed pay, sick leave, holidays) when it returned to gig economy contracting in 2023, offsetting otherwise solid market standing.
Award-winning brand recognition and campaign success
Just Eat's 'Did Somebody Say' campaign achieved 60% spontaneous awareness in February 2024, up 10% since May 2023, and generated 2.5% to 9% lift in ad recall across all markets launched in, with increased favourability across most markets.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/just-eat" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/just-eat" alt="Just Eat brand sentiment score by PollyX" height="28"> </a>