Brand sentiment analysis
What does the world think of Klm?
The sentiment score is available in the full report.
Mixed
Score in full report
KLM's reputation is split down the middle: the flying product still earns real affection, with an 8.3/10 traveller opinion score at AirHelp, a 4.8/5 iOS app rating from more than 47,000 ratings and glowing independent cabin reviews praising warm crew and standout catering, while recent profit and passenger growth reporting is broadly neutral to favourable. Against that, Dutch independent media and civic conversation are running hot on an executive bonus row that even the finance minister called inappropriate, regulator ILT placing the maintenance division under enhanced supervision over safety
The onboard product still wins people over
Independent scoring from AirHelp puts passenger opinion at 8.3/10 within a 7.39/10 overall rating, and a detailed business class review of the Amsterdam to New York service singled out warmer, more attentive staff than its partner airline plus remarkably presented food, concluding the airline is wor
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/klm" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/klm" alt="Klm brand sentiment score by PollyX" height="28"> </a>