Opens Oct 17.

Brand sentiment analysis

What does the world think of Lufthansa?

The sentiment score is available in the full report.

Mixed

Score in full report

Lufthansa's current picture splits sharply: independent business coverage is dominated by a steep second quarter profit slump on Iran-war fuel costs, roughly 20,000 flights cut between May and October, up to 4,000 job reductions by 2030 and warnings of higher fares, while passenger-facing sentiment swings between genuine affection and frustration. Store ratings are strong in aggregate (4.7 on iOS from about 89,000 ratings, 4.9 on Google Play), and repeat flyers praise crews as professional and warm, but Trustpilot reviewers call staff rude and dismissive, tech forums flag stranded-passenger in

Centenary heritage and loyal flyer affection

The 100th anniversary programme, the restored Lockheed Super Star, multi-aircraft special liveries and the newly opened Hangar One visitor centre in Frankfurt generated warm, widely shared enthusiast coverage, and aviation accounts such as Flightradar24 amplified it. That sits alongside consistent f

Detected concerns (locked)

Fuel crisis flight cuts and fare increases
Greenwashing rulings and climate campaigner backlash
Login failures and check-in app breakdowns
Based on 117 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Lufthansa sentiment score
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