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Brand sentiment analysis

What does the world think of Lufthansa?

5.9/10

Mixed, leaning positive

Coverage on Lufthansa splits sharply by channel: independent ratings and product signals are solid, with Scope Ratings reaffirming the group's financial risk profile and calling liquidity of about EUR 10.7bn a key strength, while the Lufthansa app holds a near-perfect score across roughly 103K Google Play reviews. Against that, Trustpilot's aggregated feedback is blunt about front-line service, with reviewers describing staff as dismissive, unhelpful and at times rude, and similar complaints about customer support appear in social comments. The net picture is a respected, financially steady fl

Strong digital product and loyalist trust

The Lufthansa app carries a 5.0 rating from around 103K reviews on Google Play, with sibling Lufthansa Group carriers SWISS and Brussels Airlines also rated 4.8, pointing to a genuinely liked digital experience. Frequent-flyer discussion echoes this, with regular Lufthansa Group passengers reporting

Detected concerns (locked)

Front-line staff attitude complaints
Customer support and resolution friction
Cash flow strain from fleet renewal spend
Based on 8 independent public sources, brand-owned content excluded. As of Aug 4, 2026, from a free news-and-web snapshot. How this score is calculated

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Lufthansa sentiment score
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