Opens Oct 17.

Brand sentiment analysis

What does the world think of Microsoft?

The sentiment score is available in the full report.

Mixed, leaning negative

Score in full report

Microsoft's public conversation is sharply split: mainstream users keep rating and relying on its products at enormous scale, with the Outlook iOS app sitting at 4.8/5 across more than nine million ratings, while the loudest independent commentary is hostile. Bluesky's highest-engagement threads are dominated by layoffs against record profits, BDS boycott calls and employee protests over Israel contracts, newspaper copyright lawsuits and data centre disputes, and Hacker News threads run heavily critical on Windows 11, forced Copilot, GitHub's direction and the BitLocker keys story. Financial-p

Entrenched products people actually keep using

Consumer-facing software still scores well where ordinary users speak: Outlook on iOS holds 4.8/5 from over nine million ratings, with reviewers calling it dependable, streamlined and central to their working day. Independent reference and tech coverage continues to describe Microsoft as the largest

Detected concerns (locked)

Layoffs and executive pay optics
Israel contract protests and boycott calls
Forced Copilot and Windows 11 backlash
Based on 108 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Microsoft sentiment score
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  <img src="https://pollyx.org/api/badge/microsoft" alt="Microsoft brand sentiment score by PollyX" height="28">
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