Brand sentiment analysis
What does the world think of Microsoft?
The sentiment score is available in the full report.
Mixed
Score in full report
Microsoft faces a striking contradiction: its brand reputation surged to number 3 in an annual reputation poll in 2025 after security improvements, yet current public sentiment is deeply divided. Recent coverage highlights major headwinds including layoffs of 4,800 workers while the CEO earned $96.5M, lawsuits from nearly 400 newspapers over alleged content scraping, employee protests over Israel contracts, and widespread frustration with forced AI integration, data privacy concerns, and product reliability issues across Windows, Teams, Outlook and Office.
Security and trust recovery
Microsoft ranked number 3 in the 2025 annual reputation poll, marked by major gains in Trust (+35), Character (+32) and Citizenship (+27) following recovery from three significant security breaches between 2022 and 2024.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/microsoft" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/microsoft" alt="Microsoft brand sentiment score by PollyX" height="28"> </a>