Brand sentiment analysis
What does the world think of Netflix?
The sentiment score is available in the full report.
Positive
Score in full report
Netflix reads as a dominant, broadly liked brand with an unusually noisy critical fringe. Independent brand tracking places it in the global top 10 (YouGov ranks it #7 worldwide and #5 in the UK on its composite brand index), its iOS app holds 4.7/5 across roughly 7 million ratings, and social conversation is dominated by hit titles, the Sesame Street pickup and the GTA 6 extended look rather than by scandal. The drag comes from persistent grumbling about price and ads, distrust after repeated one-season cancellations, questions over declining engagement reported by the Wall Street Journal, an
Hit-driven cultural ubiquity and goodwill plays
Coverage and social chatter are packed with breakout titles, from Wagner Moura's The Last House and Will Ferrell's The Hawk to the latest Harlan Coben series and a Matt Damon thriller crowned the year's biggest Netflix film, alongside heavily shared goodwill moments such as the Sesame Street rescue
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/netflix" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/netflix" alt="Netflix brand sentiment score by PollyX" height="28"> </a>