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Brand sentiment analysis

What does the world think of Nissan?

5.2/10

Mixed, reputation in repair

Coverage of Nissan splits cleanly down the middle: independent evaluators such as Consumer Reports credit the brand with solid reliability and cheap upkeep while marking it down for road-test performance, owner satisfaction and inconsistent quality across the lineup. Enthusiast video commentary frames the company as actively fighting a lingering rental-fleet image and trying to rebuild consumer trust, and buyer-advice discussion threads question how visible or desirable the brand still is. Third-party reputation scoring places Nissan near the top of non-luxury brands, but that flattering data

Strong reliability and low running costs

Current Consumer Reports brand rankings place Nissan sixth for new car reliability, eighth for used car reliability and sixth for maintenance and repair cost, landing it seventh among mainstream brands overall. Reviewers also note its SUVs, pickups and EVs generally perform well in road testing, and

Detected concerns (locked)

Rental-fleet image problem
Weak owner satisfaction scores
Inconsistent quality across models
Based on 8 independent public sources, brand-owned content excluded. As of Aug 4, 2026, from a free news-and-web snapshot. How this score is calculated

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Nissan sentiment score
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  <img src="https://pollyx.org/api/badge/nissan" alt="Nissan brand sentiment score by PollyX" height="28">
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