Brand sentiment analysis

What does the world think of Nissan?

Mixed, leaning positive

Score in full report

Nissan ranks third among non-luxury automotive brands in the 2024-2025 Automotive Reputation Report with strong historical consistency, but recent sentiment is mixed. The brand benefits from iconic vehicle heritage and innovation interest (e-POWER technology, Leaf EV revival), yet faces significant friction with its MyNISSAN app, which exhibits buggy functionality and poor user experience despite a 4.8/5 rating that masks widespread frustration in actual reviews.

Strong brand reputation and EV technology momentum

Nissan has maintained top-five brand status for six consecutive years and secured third place in the 2024-2025 Automotive Reputation Report with a score of 705.

Detected concerns (locked)

MyNISSAN app reliability and user experience issues

Plant closure and regional market instability

Preview from Oct 8, 2026, read from news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. Brand-owned content excluded. Your report is made fresh when you order, with today's data. How it works

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What do AI assistants say when asked about Nissan's category? See the Nissan AI visibility snapshot.

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