Opens Dec 1.

Brand sentiment analysis

What does the world think of Nutella?

The sentiment score is available in the full report.

Positive

Score in full report

Nutella maintains strong cultural affection and market leadership, with widespread positive sentiment across social platforms and taste tests showing consistent consumer preference. Recent coverage touches on supply chain challenges with hazelnut farmers and historical health concerns about palm oil, but these have not significantly diminished the brand's reputation or consumer enthusiasm.

Beloved cultural icon with consistent product preference

A taste test by The Kitchn ranked Nutella first among chocolate-hazelnut spreads, with eight tasters choosing it as their favorite and praising its smooth consistency and balanced flavors.

Detected concerns (locked)

Supply chain disputes with hazelnut suppliers
Historical palm oil and health concerns
Preview from Oct 5, 2026, read from news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. Brand-owned content excluded. Your report is made fresh when you order, with today's data. How it works

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What do AI assistants say when asked about Nutella's category? See the Nutella AI visibility snapshot.

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Nutella sentiment score
<a href="https://pollyx.org/en/sentiment/nutella" target="_blank" rel="noopener">
  <img src="https://pollyx.org/api/badge/nutella" alt="Nutella brand sentiment score by PollyX" height="28">
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