Opens Oct 17.

Brand sentiment analysis

What does the world think of Nutella?

The sentiment score is available in the full report.

Positive

Score in full report

Nutella reads as a beloved, culturally embedded brand: YouGov-style tracking shows 100% fame with roughly half the public favourable against a 16% disliking minority, and social conversation on Bluesky and Mastodon is dominated by affectionate, joking, food-love posts (Nutella crepes, croissants, the viral floating-jar moment tied to the Artemis II coverage). The counterweight is a persistent, more serious critical strand in independent media and tech-forum discussion: palm oil and ingredient-reformulation arguments, sugar and health scrutiny, a hazelnut supply stand-off with Turkish dealers,

Category benchmark with genuine cultural affection

Food media taste tests still rank Nutella first even in blind panels against cheaper rivals, and social conversation is overwhelmingly playful and devoted, from Nutella crepes and croissants to the widely shared space-jar clip that drew thousands of likes and reposts. YouGov-style tracking backs thi

Detected concerns (locked)

Palm oil and reformulation backlash
Sugar and health scrutiny
Supply chain and pricing controversy
Based on 106 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

Run a full Nutella report

See every negative theme, platform-by-platform breakdown, competitor comparison, audience profile, and a step-by-step improvement plan.

Generate the full report

Show your score

Embed this live badge on your site - it updates automatically and links back to this page.

Nutella sentiment score
<a href="https://pollyx.org/en/sentiment/nutella" target="_blank" rel="noopener">
  <img src="https://pollyx.org/api/badge/nutella" alt="Nutella brand sentiment score by PollyX" height="28">
</a>