Brand sentiment analysis
What does the world think of Paddy Power?
The sentiment score is available in the full report.
Mixed
Score in full report
Paddy Power's public standing is sharply divided. The brand commands genuine affection for its irreverent, entertaining marketing, with fans across social platforms celebrating its comedy and campaign creativity; however, a succession of hard news stories from the past 12 months - including a High Court defeat over a refused £1m jackpot, regulatory settlements over player protection failures, a customer data breach, 1,400 job cuts blamed on tax rises, and 57 shop closures - has significantly damaged its reputation for corporate responsibility and consumer trust.
Marketing that people genuinely enjoy
Social conversation repeatedly praises Paddy Power's comedy-led advertising and cheeky marketing stunts, with users describing the output as 'brilliant' and 'relentless', and the brand earning a reputation for entertaining content that goes viral organically.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/paddy-power" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/paddy-power" alt="Paddy Power brand sentiment score by PollyX" height="28"> </a>