Brand sentiment analysis
What does the world think of Ryanair?
The sentiment score is available in the full report.
Mixed, leaning negative
Score in full report
Ryanair remains Europe's most-used low-cost airline, sustained by unbeatable fares and strong brand consideration among price-conscious travellers. However, independent media coverage is heavily critical, dominated by regulatory fines, court defeats over hidden fees, safety incidents including a mid-air window failure, and a toxic customer service reputation; Trustpilot rates it 1.3/5 with 33,182 reviews, while app store reviews highlight systematic frustration with check-in barriers, duplicate charges, and forced fees.
Unbeatable value and brand loyalty despite poor service perception
Ryanair's value-for-money score is its strongest attribute per YouGov brand tracking, and consideration scores exceed the airline sector average, even as satisfaction remains negative.
Detected concerns (locked)
Get a fresh Ryanair report
Made when you order, with today's data: every negative theme, a platform-by-platform breakdown, competitor comparison, audience profile and a step-by-step improvement plan.
Order a fresh report · €20.99Show your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/ryanair" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/ryanair" alt="Ryanair brand sentiment score by PollyX" height="28"> </a>