Brand sentiment analysis
What does the world think of Ryanair?
Divisive but dominant
Ryanair presents a fascinating paradox in the coverage: YouGov data shows a brand index score of -21.1 against a sector average of +6.5, while Trustpilot ratings sit at a dismal 1.3/5. Yet the airline carried 20.7 million passengers in May 2026 alone with a 95% load factor, and consideration scores have climbed to 33.4%. The sentiment picture is one of widespread service complaints coexisting with grudging acceptance of its value proposition.
Unmatched value driving record passenger volumes
Despite negative perception metrics, Ryanair's consideration scores rose from 24.8% in March to 33.4% by late May 2026. The airline carried 210.4 million passengers over 12 months, cementing its position as Europe's largest carrier - evidence that low fares continue to outweigh reputational concerns
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/ryanair" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/ryanair" alt="Ryanair brand sentiment score by PollyX" height="28"> </a>