Brand sentiment analysis
What does the world think of Subway?
The sentiment score is available in the full report.
Negative
Score in full report
Subway the fast-food chain faces severe reputational damage and customer dissatisfaction, with Trustpilot ratings of 1.9-2.0/5 and widespread public criticism over quality, health scandals, and brand erosion. Despite high brand awareness (98% fame on YouGov), only 57% view it positively while 19% actively dislike it, reflecting a sharp decline from its early-2000s health-food positioning to competition from fresher fast-casual rivals like Chipotle and Jersey Mike's.
High brand recognition and accessibility
Subway maintains 98% fame and 57% popularity on YouGov, indicating strong consumer awareness and continued presence across markets. The chain's massive global footprint means it remains widely accessible as a familiar fast-food option.
Detected concerns (locked)
Get a fresh Subway report
Made when you order, with today's data: every negative theme, a platform-by-platform breakdown, competitor comparison, audience profile and a step-by-step improvement plan.
Order a fresh report · €20.99Show your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/subway" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/subway" alt="Subway brand sentiment score by PollyX" height="28"> </a>