Brand sentiment analysis
What does the world think of Target?
Mixed, slowly rebounding
Coverage of Target is genuinely split: retail trade press is running turnaround post-mortems about falling sales, merchandising missteps and declining customer sentiment, while consumer-tracking sources show the brand is still widely liked and beginning to recover from boycott damage. Independent polling puts Target at 98% fame with 59% popularity against 21% who dislike it, and its Net Promoter Score of 36 sits comfortably ahead of Walmart but behind Costco and Amazon. The tone is best read as a well-loved brand working through a reputational dip rather than a brand in freefall.
Deep-rooted brand affection and early reputation recovery
Consumer trackers still show Target as one of the most recognised and liked mass retailers, with near-universal awareness, popularity well ahead of its dislike score, and an NPS of 36 that towers over Walmart's 7. Analyst commentary explicitly describes Target's reputation as starting to rebound aft
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/target" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/target" alt="Target brand sentiment score by PollyX" height="28"> </a>