Brand sentiment analysis
What does the world think of Tesco?
Cautiously positive
Tesco shows a mixed but improving sentiment picture. Recent marketing data from late 2025 indicates brand perception metrics are rising, with satisfaction and value scores outperforming the market. However, the brand continues to face persistent criticism around customer service quality, reflected in poor ratings on consumer review platforms.
Improving brand health metrics
According to October 2025 coverage, Tesco reported brand perception rose 96 basis points year-on-year, with customer satisfaction up significantly. YouGov BrandIndex data also showed steady improvement in overall brand health scores over recent years, suggesting strengthening consumer sentiment.
Detected concerns (locked)
Unlock the full Tesco report
See every negative theme, platform-by-platform breakdown, competitor comparison, audience profile, and a step-by-step improvement plan.
Generate the full reportShow your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/tesco" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/tesco" alt="Tesco brand sentiment score by PollyX" height="28"> </a>