Brand sentiment analysis
What does the world think of Tesco?
from the full report
Tesco Ireland sits in mixed territory, with a clear gap between what Irish shoppers do and what they say online. Behaviourally the brand is strong: H1 2026 results showed Irish like-for-like sales up 4.1% to £1.666 billion and share at 24.1%, up 44 basis points, with Worldpanel data crediting new shopper recruitment, nine new Irish stores opened in 12 months and four more planned. Local goodwill is real and documented: the Community Fund passed €10 million across 27,000 projects since 2014, and 33 Irish suppliers took 86 awards at Blas na hÉireann 2026.
PollyX's own calculation across all sources - not a metric supplied or endorsed by YouTube.
Range, format spread and one-stop convenience
The single most consistent positive across Irish Google reviews, store-tour videos and newcomer content is breadth: shoppers can complete a whole household shop in one trip, across Express, superstore and Extra formats.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/tesco" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/tesco" alt="Tesco brand sentiment score by PollyX" height="28"> </a>