Opens Oct 17.

Brand sentiment analysis

What does the world think of Tesla?

The sentiment score is available in the full report.

Negative

Score in full report

Independent coverage and open social conversation around Tesla are dominated by brand damage tied to Elon Musk, collapsing European registrations and repeated safety and self-driving controversies, with polling showing far more people disliking the brand than favouring it. Bluesky is saturated with boycott, protest and mockery posts that attract tens of thousands of engagements, while Hacker News threads focus on withheld crash data, robotaxi collision rates and the 4680 battery setback. The clear counterweight is existing owners, who remain genuinely enthusiastic about the cars, the software

Owner loyalty to the product and software experience

The Tesla iOS app holds 4.7 out of 5 from more than 109,000 ratings, with owners repeatedly calling it the best car app in the industry and praising remote control, widgets and shortcuts. Several reviewers explicitly separate the product from the CEO, with lines like "Elon might be a turd, but Tesla

Detected concerns (locked)

Musk-driven brand backlash and organised boycotts
Sales collapse in Europe and Germany
Autopilot and robotaxi safety plus litigation
Based on 134 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Tesla sentiment score
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