Brand sentiment analysis
What does the world think of Tommy Hilfiger?
The sentiment score is available in the full report.
Mixed, leaning positive
Score in full report
Tommy Hilfiger maintains a solidly established position as a classic lifestyle brand with active product collaborations and celebrity endorsements, though customer satisfaction remains moderate. Independent review platforms show mixed sentiment, with Trustpilot rating the brand 3.0 out of 5, while internal customer data notes 32 of 36 reviews as positive; employee satisfaction scores hover around 3.4-3.7 across management and work-life balance, reflecting typical retail sector challenges.
Heritage brand relevance and active collaborations
Recent campaigns include partnerships with celebrities like Hongjoong from ATEEZ for fragrance releases (November 2026) and involvement with major events such as Liverpool FC collaborations and New York Fashion Week presentations, demonstrating sustained cultural presence and product innovation in…
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/tommy-hilfiger" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/tommy-hilfiger" alt="Tommy Hilfiger brand sentiment score by PollyX" height="28"> </a>