Opens Oct 17.

Brand sentiment analysis

What does the world think of Vodafone?

The sentiment score is available in the full report.

Mixed

Score in full report

Vodafone faces persistent public criticism across multiple fronts: customers report chronic service outages, aggressive price hikes, poor customer support, and aggressive sales tactics, while the brand battles regulatory fines and nomination as 'Worst Company' in consumer awards. Recent technical incidents - including major network outages affecting 130,000+ users and failures of anti-domestic-violence alert bracelets - have intensified negative sentiment. However, innovation efforts around satellite connectivity and business network slicing, plus some positive recognition (e.g. Top Employer c

Innovation in satellite and 5G technology

Vodafone has completed the world's first satellite video call from a regular phone and is expanding direct-to-device satellite connectivity in Europe through partnerships with AST SpaceMobile. The brand is also rolling out dedicated business network slicing for enterprise customers like British Airw

Detected concerns (locked)

Service reliability and major outages
Aggressive pricing increases and billing practices
Customer service complaints and difficult support
Based on 114 independent public sources, brand-owned content excluded. As of Sep 18, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Vodafone sentiment score
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  <img src="https://pollyx.org/api/badge/vodafone" alt="Vodafone brand sentiment score by PollyX" height="28">
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