What does the world think of Volvo?

Volvo commands strong heritage and brand recognition, with particular praise for safety innovation, electric truck delivery leadership, and classic car appeal. However, current sentiment is dampened by significant challenges: quality and reliability issues on recent EVs like the EX90, widespread customer service complaints, app functionality failures, production cuts due to tariffs and parts shortages, and declining sales in key markets. The brand is navigating a difficult transition from combustion to electric while managing Chinese ownership perception concerns.