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Here are ten tools that measure what AI assistants say about a brand, next to PollyX: what each costs to start, how many questions it tracks, which assistants are included and how it gets the answers, read from each vendor's own pages on 31 October 2026. Then our strengths, and where others go further.
Entry plans as each vendor publishes them on 31 October 2026, listed alphabetically. PollyX prices include VAT; the others are as published and may not include tax. Prices change: follow the link in each row before you buy.
| Tool | To start | Questions tracked | Assistants included | How it gets the answers | API / MCP |
|---|---|---|---|---|---|
| PollyX | €20.99 a check, no subscription; plans from €93 a month for 5 checks | 12 per check, written for your market and yours to edit; weekly on a plan | All eleven, nothing extra: ChatGPT, Claude, Grok, Gemini, Perplexity, Mistral, DeepSeek, Kimi, Microsoft Copilot, Google AI Overviews and Google AI Mode | Eight through their official APIs with web search on; Google AI Overviews, Google AI Mode and Microsoft Copilot from their live results. Every answer asked live, never from a cache. | API and MCP on every account |
| Conductor | No public price: a free trial, then a quote (usage-based) | Credits, 2,500 a year in the plan table; up to 100 prompts a topic, checked daily, weekly or monthly | ChatGPT, Claude, Gemini, Google AI Mode and AI Overviews, Grok, Copilot and Perplexity, each at its own credit cost | “official APIs provided by the AI search engines we support”source | MCP server on every plan; Data API available on Essentials and Growth, included on Enterprise |
| HubSpot AEO | $50 a month, or $45 billed yearly (plus tax); 28-day free trial | 25 prompts across 3 answer engines, daily | ChatGPT, Gemini and Perplexity; Claude, Google AI Mode and AI Overviews as premium engines in a beta | Not stated | Not stated for AEO data |
| Otterly.AI | Lite: $29 a month, or $25 billed yearly (before tax) | 15 prompts, daily | ChatGPT, Google AI Overviews, Perplexity and Copilot; Google AI Mode, Gemini and Claude as paid add-ons | “interacts directly with AI platforms through their public web interfaces”; “we only use API for Claude tracking”source | API and MCP from Standard ($189 a month, or $160 billed yearly) |
| Peec AI | Starter: €85 a month in the EU ($95 in US dollars); 15% off billed yearly | 50 prompts, daily, on 3 models (4,500 answers a month) | Pick 3: ChatGPT, Google AI Mode, Google AI Overviews, Copilot, Gemini or Naver AI; more at extra cost, up to 13 on Enterprise | “through their web interfaces, capturing the same responses users see”; Enterprise models are labelled “(API)”source | MCP on every plan; API from Pro |
| Profound | No public brand price: a 7-day free trial, then Enterprise (custom); agencies from $99 a month plus add-ons | Trial: 50 prompts daily for 7 days; Enterprise: a tailored plan, daily | Trial: ChatGPT, Gemini and Google AI Overviews; Enterprise up to 9, adding Perplexity, Google AI Mode, Copilot, DeepSeek, Claude and Exa Search | “directly from the consumer browsing experience rather than from model APIs”source | REST API and MCP on Enterprise |
| Promptwatch | Essential: $95 a month or $950 a year (€85 or €850 in euros); 7-day free trial | 50 prompts, daily (6,000 responses) | Every model on every plan: ChatGPT, Google AI Overviews and AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI, DeepSeek, Mistral, Amazon Alexa and three coding agents | “scraping the UI interfaces of the LLMs used every day by hundreds of millions of people”source | API and MCP on every plan |
| Rankscale | Essentials: $17 a month, billed yearly only; monthly billing from Pro at $99 | 120 credits a month (up to 480 answers), unlimited search terms, scheduled hourly to monthly | 17+ engines on every plan, including ChatGPT, Google AI Mode and AI Overviews, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok and Copilot; credits per run vary by engine | Its facts page labels each engine “GUI” or “API”source | MCP on every plan; REST API from Pro+ ($229 a month) |
| Scrunch | Core: $250 a month per brand; 7-day free trial | 125 prompts, 5,000 responses a month; daily for a new prompt's first 14 days, then every 72 hours by default | ChatGPT, Perplexity, Google AI Overviews and Copilot; Claude, Gemini, Meta AI, Google AI Mode and Grok on Enterprise | “multiple methodologies ... including browser automation and official platform APIs”source | Not on Core; Query API and Advanced API on Enterprise, MCP by arrangement |
| Semrush AI Visibility Toolkit | $99 a month per domain (€94.94 in the EU); no free trial | 25 prompts, daily; 50 more for $60 a month | ChatGPT, Google AI, Gemini and Perplexity on the pricing page; Copilot, Grok, Claude and DeepSeek on the sales-led Enterprise plan | Its prompt database: “captured from real requests and not via any APIs of LLMs”. Your tracked prompts: not statedsource | Not stated for AI visibility data on this plan |
| Writesonic | Starter: $99 a month, or $79 billed yearly | 50 prompts, daily | ChatGPT, Gemini and Google AI Overviews; Perplexity, Claude, Copilot, Grok, Google AI Mode and Meta's Muse Spark on Enterprise | Crawls the platforms “like a real user. Not through APIs.”source | MCP on every paid plan; API per plan not stated on the pricing page |
What every PollyX check includes, at a price per check.
ChatGPT, Claude, Grok, Gemini, Perplexity, Mistral, DeepSeek, Kimi, Microsoft Copilot, Google AI Overviews and Google AI Mode. Nothing to unlock and no add-ons.
Every check asks every question live, at the moment it runs: eight assistants through their own official APIs, with web search switched on, and Google AI Overviews, Google AI Mode and Microsoft Copilot, which offer no API for this, straight from their live results. No answer is reused from a cache or an earlier check.
Not only the links an assistant shows: every page it read to answer, counted by how many answers it shaped and listed in the check.
Wins and losses by buyer stage, you against your main rival question by question, the sites behind the answers you lost, how old the reading is, the facts AI states about you with correction kits, pages to publish, the searches the assistants typed, and a to-do list ranked by impact.
PollyX also writes sentiment reports from public conversations. Put one next to a check and see where AI repeats what people say, what it misses, and what it says that people do not.
Add a Google Analytics export to see the visitors each assistant sent you, and a server log to see which AI crawlers read your pages. Your browser reads the log: visitors' addresses never leave your computer.
€20.99 a check with no subscription, or a monthly plan when you track. You are never charged for a failure: a check that cannot be completed is refunded the way you paid, money back to your original payment or the plan check back to your month.
Any question an assistant fails to answer in time is re-asked automatically 15 minutes, 3 hours and 9 hours later, at no extra cost, and we email you when the check is complete. We never count an error message or a cut-off answer as an answer: it is asked again. A health test asks every assistant every morning.
Run and read checks from your own tools or an AI agent, and pull every check into Google Sheets or Looker Studio through a private CSV link.
Each question carries the Google search volume of its closest search, labelled as Google searches. We do not put a number on how often people ask the assistants a question: only the assistants' makers see that.
The honest part. If one of these matters most to you, one of the tools above may suit you better.
Otterly, Peec, Semrush, Writesonic, HubSpot and Promptwatch ask their prompts every day, and Rankscale and Promptwatch's Business plan can go hourly. A PollyX plan checks a brand once a week.
Peec, Promptwatch and Writesonic track 50 prompts on their entry plans, and Scrunch 125. A PollyX check asks 12 questions, written for your market.
Meta AI is on every Promptwatch plan and on Scrunch's Enterprise plan, and Meta's Muse Spark on Rankscale and on Writesonic's Enterprise plan. PollyX does not ask Meta AI.
Otterly's pricing page lists unlimited countries and languages on every plan, and Semrush tracks prompts in 220+ countries and territories. PollyX asks every question in English.
Peec tracks products at product level on every plan, and Profound, Promptwatch, Rankscale and Scrunch track shopping answers on higher plans. PollyX shows the product cards in Google AI Mode's and ChatGPT's answers.
Peec includes personas on every plan, Scrunch one persona on Core, and Conductor lets you configure them. In PollyX you write a question as a particular buyer would ask it, within a check's 12 questions.
Peec, Profound and Rankscale connect to your CDN or website to count AI bot visits, and several offer a Looker Studio connector. PollyX reads a server log or a Google Analytics export you upload, and reaches Looker Studio through Google Sheets.
Semrush's research tools draw on a shared database of over 317 million prompts. PollyX gives each question the Google search volume of its closest search, and no figure for how often people ask the assistants.
AI search tracking inside Conductor Intelligence, an enterprise SEO and content platform with Essentials, Growth and Enterprise plans.
From its own pages on 31 October 2026: pricing, source 2, source 3
HubSpot's answer engine optimization tool, labelled beta, sold on its own or as part of Marketing Hub Professional and Enterprise.
From its own pages on 31 October 2026: pricing, source 2, source 3
Monitors brand mentions and citations in AI search, with Lite, Standard and Premium plans and an agency partner programme.
From its own pages on 31 October 2026: pricing, source 2, source 3
Tracks how AI assistants mention brands, with Starter, Pro, Advanced and Enterprise plans and separate agency pricing.
An enterprise AI visibility platform, with an agency plan for pitch and client workspaces.
From its own pages on 31 October 2026: pricing, source 2, source 3
Runs every prompt across all the models it supports, on every plan.
From its own pages on 31 October 2026: pricing
A credit-based AI search tracker: each run of a prompt on an engine spends credits, on a schedule you set.
An AI search visibility platform priced per brand, with Core, Enterprise and agency plans.
From its own pages on 31 October 2026: pricing, source 2, source 3
An add-on to the Semrush SEO platform that tracks a brand in AI answers, with research tools drawn from a shared database of over 317 million prompts.
From its own pages on 31 October 2026: pricing, source 2, source 3, source 4
An AI content platform with a GEO and AI visibility tracker; Starter also includes 15 AI articles a month and 10 site audits.
From its own pages on 31 October 2026: pricing, source 2, source 3
Compiled by PollyX on 31 October 2026 from each vendor's own pricing, feature and help pages, linked above; where a vendor does not say something, we say “not stated” rather than guess. Plans and prices change often, so check the vendor's site before you decide. If anything here is out of date or wrong, write to contact@pollyx.org and we will correct it. Product names are trademarks of their owners and are used only to identify their products; no endorsement is implied.