Brand sentiment analysis
What does the world think of Decathlon?
The sentiment score is available in the full report.
Positive
Score in full report
Decathlon commands strong brand reputation globally, with solid customer satisfaction on product quality, affordability, and store experience. The brand achieved notable commercial wins including a 10% omnichannel traffic boost during the Paris 2024 Olympics partnership and ranked first among major global retailers for employee satisfaction. Concerns centre on social responsibility perception in some markets, product safety recalls (e-bikes, climbing gear), and app connectivity issues that undermine the digital experience.
Employee satisfaction and workplace culture leadership
A third-quarter 2025 study ranking the world's 50 largest retailers placed Decathlon first globally for employee satisfaction at 4.00/5, ahead of Costco at 3.93, with 89% of employees reporting high workplace satisfaction.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/decathlon" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/decathlon" alt="Decathlon brand sentiment score by PollyX" height="28"> </a>