Brand sentiment analysis
What does the world think of Nike?
from the full report
Nike enters August 2026 with the widest reach and the shakiest reputation in its category. The quantitative base is strongly positive: the iOS Nike app holds 4.9/5 from 1,698,704 ratings, ten Nike-own Amazon listings average 4.52/5 across 199,886 ratings, Nike topped YouGov's 2026 US fashion brand rankings, and UBS's January 2026 global sportswear survey placed it first in multiple categories including purchase intent. Ad Age named 'So Win' its 2026 Film/TV/Video Campaign of the Year. Core products still convert affection into advocacy: Air Force 1, Metcon, the Mercurial football line and the
PollyX's own calculation across all sources - not a metric supplied or endorsed by YouTube.
Everyday essentials and heritage silhouettes still satisfy at scale
The quiet majority buying socks, jerseys, caps and classic sneakers is content, and the volume behind that contentment dwarfs the complaint set. Amazon basics sit at 4.5 to 4.6 across tens of thousands of ratings each, and Air Force 1 commentary remains affectionate rather than defensive. This is th
Detected concerns (locked)
Unlock the full Nike report
This report already exists: 356 sources, generated Aug 5, 2026. Unlock it and it is added to your account instantly, with no waiting for generation.
Show your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/nike" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/nike" alt="Nike brand sentiment score by PollyX" height="28"> </a>