Brand sentiment analysis
What does the world think of Puma?
The sentiment score is available in the full report.
Mixed, leaning positive
Score in full report
Puma maintains strong brand recognition and product appeal, evidenced by a highly-rated official app (4.9/5 stars) and active social commerce across multiple regions. However, recent financial headwinds - a reported 8.1% currency-adjusted sales decline in 2025 - temper the overall sentiment, alongside isolated controversies around sports sponsorships and political activism concerns that surface sporadically in independent discussion.
Strong digital retail presence and product loyalty
Puma's official app commands 4.9/5 stars from over 115,000 ratings, and social commerce channels show consistent product enthusiasm across Brazil, Portugal, Spain and other markets, with frequent promotional engagement on shopping platforms.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/puma" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/puma" alt="Puma brand sentiment score by PollyX" height="28"> </a>