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Brand sentiment analysis

What does the world think of Reebok?

5.1/10

Mixed, nostalgia versus neglect

Coverage of Reebok splits sharply between genuine brand affection and hard commercial reality. Independent retail and culture pieces frame Reebok as a beloved heritage name that lost its way, citing tiny footwear and apparel market share and a long slide in cultural relevance, while YouGov-style opinion data shows very high fame and low active dislike. Direct-to-consumer feedback is the weak spot, with a Trustpilot page carrying a 1.5 score across roughly 2,000 reviews dominated by service complaints.

Deep heritage affection and near-universal recognition

Retail and culture commentary stresses that "there are really no lukewarm feelings about Reebok", with founder-era enthusiasm and its pioneering role in aerobics and women's fitness still cited admiringly. Public opinion data backs this up: fame around 96% with only about 5% saying they dislike the

Detected concerns (locked)

Customer service and order handling complaints
Lost market share and fading cultural relevance
Muddled brand identity under corporate ownership
Based on 8 independent public sources, brand-owned content excluded. As of Aug 4, 2026, from a free news-and-web snapshot. How this score is calculated

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Reebok sentiment score
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  <img src="https://pollyx.org/api/badge/reebok" alt="Reebok brand sentiment score by PollyX" height="28">
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