Opens Oct 17.

Brand sentiment analysis

What does the world think of Sky?

The sentiment score is available in the full report.

Mixed

Score in full report

Brand-specific sentiment for Sky is genuinely split: independent review aggregation shows a Poor Trustpilot standing around 2.7 driven by price increases and difficulty reaching a human, while satisfaction and loyalty tracking is far kinder, with roughly half of respondents satisfied and a 78% loyalty score among customers of two to five years. Marketing commentary is the most favourable strand, crediting Sky with reshaping how consumers judge subscription value. Note that much of the open social conversation captured under the term 'Sky' is unrelated noise (the literal sky, Bluesky, the mobil

Sticky brand with loyal long-tenured subscribers

Loyalty measures sit at 78% among people who have been with Sky for two to five years, and the majority of logged customer reviews on that satisfaction platform skew positive, with recurring praise for individual advisors and service reliability. Marketing analysis separately credits Sky with succes

Detected concerns (locked)

Repeated price increases and feeling overcharged
Automated phone systems and hard-to-reach support
Polarised review-site scores dragging the public rating down
Based on 108 independent public sources, brand-owned content excluded. As of Aug 9, 2026, from a free snapshot reading news and web search results, Bluesky, Mastodon, Hacker News and App Store reviews. A full report also reads X, YouTube videos and their comments, Reddit discussions, TikTok, Instagram, Amazon ratings, Google Reviews, and podcast episode titles and show notes, with no cap on the number of sources. How this score is calculated

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Sky sentiment score
<a href="https://pollyx.org/en/sentiment/sky" target="_blank" rel="noopener">
  <img src="https://pollyx.org/api/badge/sky" alt="Sky brand sentiment score by PollyX" height="28">
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