Brand sentiment analysis
What does the world think of Sky?
The sentiment score is available in the full report.
Strongly negative
Score in full report
Sky faces severe reputational damage driven by customer service failures and persistent price increases. Trustpilot ratings plummet to 1.9/5 with 80% one-star reviews across 22,424 submissions, while Which? awards only 66% customer satisfaction. Long-term subscribers report loyalty, but new and price-sensitive customers express deep frustration with automated systems, billing practices, and perceived unfair pricing structures.
Loyalty among long-tenured subscribers
Comparably data shows 78% loyalty among customers who have stayed with Sky for two to five years, with the majority of logged reviews from this segment reporting satisfaction. Which?
Detected concerns (locked)
Get a fresh Sky report
Made when you order, with today's data: every negative theme, a platform-by-platform breakdown, competitor comparison, audience profile and a step-by-step improvement plan.
Order a fresh report · €20.99Show your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/sky" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/sky" alt="Sky brand sentiment score by PollyX" height="28"> </a>