Brand sentiment analysis
What does the world think of Waitrose?
The sentiment score is available in the full report.
Mixed, leaning positive
Score in full report
Waitrose retains genuine affection for its product quality, animal welfare standards, and cooperative ownership, with its iOS app rated 4.9/5 and independent voices praising deli offerings and ethical commitments. However, national news coverage this year has been dominated by damaging incidents, including a worker sacking after confronting a shoplifter and rejection of a long-serving autistic volunteer for a paid role, both of which drew public support from rival retailers and eroded recent goodwill.
Product quality and ethical credentials
Independent commentary credits Waitrose for delivering on welfare pledges including removal of fast-growing chickens and suspension of mackerel sales over overfishing concerns.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/waitrose" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/waitrose" alt="Waitrose brand sentiment score by PollyX" height="28"> </a>