Opens Oct 17.

AI visibility

What AI assistants say about Waitrose

We asked ChatGPT

“What are the best premium supermarkets in the UK? Which would you recommend and why?”

Waitrose was among the recommendations

Also named:

Marks & Spencer FoodM&S FoodhallOcadoBoothsFortnum & Mason

“Short answer - the British supermarkets most widely seen as “premium” are Marks & Spencer Food (M&S Foodhall), Waitrose, Ocado (online specialist), Booths (regional, north of England), plus a group of department‑store food halls and specialist organic shops (Fortnum & Mason, Harrods, Selfridges, Daylesford, Planet Organic) for ultra‑luxury or specialist organic produce. Which one I’d recommend depends on what you val…”

E

0/100 AI-readiness

waitrose.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):robots.txt could not be fetched.
AI models may train on the site (robots.txt):robots.txt could not be fetched.
llms.txt for AI assistants:Could not check.
Homepage reachable:Homepage could not be fetched.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Waitrose the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Waitrose is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Waitrose brand sentiment snapshot.

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