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Sentiment report

Nike

6.1out of 10

Generated Aug 3, 2026

Executive summary

Nike enters August 2026 as the most considered sportswear brand on earth while carrying an unusually loud layer of customer frustration underneath that dominance. YouGov's 2026 US rankings put Nike first in both consideration and perceived quality, at 55.4 percent consideration a…

Platform breakdown

Trustpilotnegative
Apple App Store (iOS Nike app)positive
Redditnegative
YouTubeneutral
TikTokpositive
Blueskyneutral

Key themes · unlock to reveal

Running product is winning back credibilityAdvertising and cultural voice still land better than anyone'sPerceived collapse in durability and quality controlDirect-to-consumer fulfilment and refund failures

Based on 312 public sources analysed.

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