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Powered by AI · PollyX
One number that tells you how the world feels about your brand — right now.
The Sentiment Score is a single number from 0 to 10 that summarises how positively or negatively people talk about your brand across all data sources. PollyX calculates it by aggregating signals from news articles (tone-scored by GDELT), YouTube video comments, and live web searches covering review platforms, social media and forums.
A score of 7 or above indicates strong positive public perception. Between 5 and 7 is moderate — noticeable positives exist but so do recurring complaints. Below 5 signals a significant reputation problem that needs immediate attention.
The score is recalculated fresh every time you generate a report, so it reflects the current state of public opinion — not cached data from weeks ago.
Businesses that monitor their brand sentiment score are significantly more likely to catch reputation problems before they become crises. A single viral negative review thread or a poorly received announcement can move the score by a full point within days.
The score also serves as a baseline for measuring the impact of PR campaigns, product launches, or service improvements over time. By generating reports before and after a major initiative, you can see whether public perception actually shifted — or whether the investment had no measurable effect.
Brand sentiment directly affects purchasing decisions. Research consistently shows that consumers research brands online before buying, and negative sentiment — even if concentrated on a single platform — reduces conversion rates across all channels.
The claims and methodology on this page are supported by the following published research and data sources.
GDELT assigns a tone score (−10 to +10) to every news article using the General Inquirer lexicon and LIWC emotional dictionaries. PollyX uses these scores as the foundation for the news sentiment layer.
68% of consumers say they follow brands on social media to stay informed about products. Negative social mentions reduce purchase intent by up to 40%.
98% of consumers read online reviews before visiting or buying from a local business. Average star rating is the #1 factor in business selection.
Customers who engage with brands online spend 20–40% more with those brands than customers who don't, underlining the business value of positive online sentiment.
Generate a real report for your brand and see this feature populated with live data.