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Not all channels are equal — find out exactly where your reputation is strong and where it needs work.
The Platform Breakdown analyses sentiment separately for each major channel where people talk about your brand: Reddit, Google Reviews, Trustpilot, Twitter/X, YouTube, LinkedIn, news media, forums, and more.
For each platform, PollyX shows three things: the volume of conversation (High / Medium / Low), the dominant sentiment (Positive / Neutral / Negative), and a specific summary of what people are actually saying there.
This is important because sentiment varies dramatically by platform. A brand might have glowing reviews on Google (4.5★) while simultaneously facing heavy criticism on Reddit. Treating all channels as one average hides these gaps and leads to misinformed decisions.
Different platforms attract different audiences at different stages of the customer journey. Trustpilot reviewers are typically post-purchase customers sharing considered feedback. Reddit users tend to be power users or enthusiasts with strong opinions. Twitter/X reflects real-time reactions to news and announcements.
Understanding which platform has the most negative signal tells you exactly where to focus your response — whether that means responding to reviews, addressing a Reddit thread, or preparing a social media statement.
Multi-channel listening is a standard practice in enterprise brand management. Platform-specific analysis is the first step in any professional reputation audit.
The claims and methodology on this page are supported by the following published research and data sources.
Documents how different demographics consume and trust different media channels, supporting the need for platform-specific sentiment analysis rather than aggregate scores.
Trustpilot data shows that 89% of global consumers check online reviews as part of their buying journey. Reviews on Trustpilot skew post-purchase, making them a distinct signal from social media opinion.
Platform demographics: Reddit over-indexes on 18–29 males; Facebook skews 35+; LinkedIn is professional context. Sentiment on each platform reflects its specific audience.
Brands that monitor sentiment across 5+ channels detect reputation issues 3x faster than brands monitoring 1–2 channels.
Generate a real report for your brand and see this feature populated with live data.