Brand sentiment analysis
What does the world think of Adidas?
The sentiment score is available in the full report.
Positive
Score in full report
Adidas brand health has climbed to its highest level in over a decade according to YouGov tracking data, with significant gains across sentiment, satisfaction, quality, and recommendation metrics through 2024-2025. The brand is catching up to Nike in consumer perception, particularly in store experience and innovation categories, though pricing concerns and tariff-related cost increases have emerged as friction points in recent months.
Brand Momentum and Perception Recovery
YouGov BrandIndex data shows Adidas's overall health score reached 37.1 in 2024-2025, the highest since tracking began in 2014, with Impression rising from 37.9 (2023) to 44.7 (2024), Satisfaction from 27.8 to 32.6, and Recommendation from 29.9 to 36.4.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/adidas" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/adidas" alt="Adidas brand sentiment score by PollyX" height="28"> </a>