Brand sentiment analysis
What does the world think of Adidas?
The sentiment score is available in the full report.
Positive
Score in full report
Independent coverage of Adidas is broadly favourable right now: Forbes reports the brand climbing to number two in RepTrak's global reputation ranking while Nike slides, YouGov has its US brand health at a decade high, and a Citi consumer survey put Adidas ahead of Nike on purchase consideration. Social conversation on Bluesky and Mastodon is affectionate and culturally engaged, dominated by kit reveals, Samba and tracksuit chatter and collabs such as Pokemon and Lego, with the iOS shopping app sitting at 4.9 from over 800,000 ratings. The clear counterweight is commercial and ethical friction
Reputation and cultural momentum overtaking Nike
Forbes, citing RepTrak, describes Adidas soaring to number two in global reputation on the back of community engagement and ethical positioning while Nike falls to number 50, and a Citi survey found Adidas leading purchase consideration at 26 percent versus Nike's 25 percent. That is mirrored in eve
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/adidas" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/adidas" alt="Adidas brand sentiment score by PollyX" height="28"> </a>