Opens Oct 17.

AI visibility

What AI assistants say about Adidas

We asked ChatGPT

“What are the best sportswear brands? Which would you recommend and why?”

Adidas was among the recommendations

Also named:

NikeAsicsBrooksHokaNew Balance

““Best” depends on what sport, your budget, fit and values (e.g., sustainability). Below I give a compact list of widely respected sportswear brands, what each is best for, and specific recommendations depending on common needs - plus quick buying tips so you pick the right one. Top brands and why they’re notable - Nike - Strengths: broad range (running, training, lifestyle), excellent performance fabrics (Dri‑FIT), l…”

E

0/100 AI-readiness

www.adidas.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):robots.txt could not be fetched.
AI models may train on the site (robots.txt):robots.txt could not be fetched.
llms.txt for AI assistants:Could not check.
Homepage reachable:Homepage returned HTTP 403.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Adidas the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Adidas is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Looking for what real people say? See the Adidas brand sentiment snapshot.

What AI says about other brands