Opens Oct 17.

AI visibility

What AI assistants say about New Balance

We asked ChatGPT

“What are the best running shoe brands? Which would you recommend and why?”

New Balance was among the recommendations

Also named:

BrooksASICSHOKANikeSaucony

“Short answer - There isn’t one single “best” running-shoe brand - several brands consistently make excellent shoes, and the right one depends on your goals, foot shape, gait, and preferred feel. Top brands to try are Brooks, ASICS, HOKA, Nike, New Balance, Saucony, On, and Altra. ([fleetfeet.com](https://www.fleetfeet.com/running-shoe-buyers-guide/best-brands?utm_source=openai)) What those brands are generally best a…”

One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is New Balance the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where New Balance is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

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Looking for what real people say? See the New Balance brand sentiment snapshot.

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