Opens Oct 17.

AI visibility

What AI assistants say about Under Armour

We asked ChatGPT

“What are the best sportswear brands? Which would you recommend and why?”

Under Armour came up only in passing

Also named:

NikeadidasLululemonPatagoniaNew Balance

“Short answer: there’s no single “best” sportswear brand - the right one depends on what you do, how much you want to spend, and whether you value fashion or sustainability. That said, the brands most often recommended across performance, comfort, and style are: - Nike - market leader in performance, innovation, and broad selection (running, training, lifestyle). ([statista.com](https://www.statista.com/topics/7765/ac…”

A

100/100 AI-readiness

www.underarmour.com (official site, from public records) · can the AI crawlers read the site? Checked by code, not by a model.

AI assistants can read pages when answering (robots.txt):ChatGPT, Claude, Perplexity, Google, Copilot and Mistral can all fetch your pages when a person asks about you.
AI models may train on the site (robots.txt):No training crawler is blocked, so future model versions can learn about the brand from its own pages.
llms.txt for AI assistants:Present - AI tools get a curated summary of the site.
Homepage reachable:Loads over HTTPS.
Structured data (schema.org):Found 3 JSON-LD blocks (Organization, ContactPoint, WebPage, SpeakableSpecification, WebSite).
Title and description:Both present and descriptive.
Sitemap:Listed in robots.txt.
One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is Under Armour the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where Under Armour is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the Under Armour brand sentiment snapshot.

What AI says about other brands

ReebokPumaNikeAdidasWayfairDepopTemuEtsy