Opens Oct 17.

AI visibility

What AI assistants say about ASOS

We asked ChatGPT

“What are the best online fashion retailers? Which would you recommend and why?”

ASOS was among the recommendations

Also named:

ZaraAmazon FashionNordstromUniqloGap

“Good question - “best” depends on what you care about (price, designer vs. everyday, sustainability, resale, size range, speed/returns). Below I’ve grouped top online fashion retailers by the shopper need they serve, with a short reason for each and sources so you can explore. If you want a few quick picks - Amazon Fashion - best for sheer selection, fast shipping and lots of price points. Good if you need something …”

One live question to one assistant, asked by PollyX on Oct 15, 2026 and asked again about once a month. Assistants answer differently every time, so this is a sample, not a score. The full check asks 12 buyer questions of nine assistants and records every page each one reads. How AI visibility is measured

Is ASOS the first recommendation, and how is it described?

That was one question to one assistant. The full check asks nine assistants 12 buyer questions each, shows where ASOS is first, listed or absent, who is named instead, which pages the assistants read, and what to publish to change it.

Run the full check · €16.99 Ask it yourself, free
Looking for what real people say? See the ASOS brand sentiment snapshot.

What AI says about other brands

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