Brand sentiment analysis
What does the world think of New Balance?
The sentiment score is available in the full report.
Positive
Score in full report
Coverage of New Balance is dominated by a genuine cultural upswing: independent commentary frames the brand as having escaped its "dad shoe" purgatory into legitimate cool, and social conversation is thick with high-profile tie-ins including Miu Miu with Coco Gauff, Rosalia as global ambassador, K-pop faces such as IU and aespa's Winter, a Kawhi Leonard and Tiago Lemos skate collab and even a Tag Heuer smartwatch. The counterweight is transactional rather than reputational: the direct-to-consumer channel draws heavy criticism on review platforms over quality, fit and unresponsive customer serv
Collab-driven cultural resurgence
Independent commentary and retrospectives describe New Balance breaking out of its "dead shoe" perception into a genuinely cool brand on the back of design-led partnerships, with reporting citing a roughly 200 percent jump in media impressions for its collabs. Social chatter reinforces it, from the
Detected concerns (locked)
Run a full New Balance report
See every negative theme, platform-by-platform breakdown, competitor comparison, audience profile, and a step-by-step improvement plan.
Generate the full reportShow your score
Embed this live badge on your site - it updates automatically and links back to this page.
<a href="https://pollyx.org/en/sentiment/new-balance" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/new-balance" alt="New Balance brand sentiment score by PollyX" height="28"> </a>