Brand sentiment analysis
What does the world think of Under Armour?
The sentiment score is available in the full report.
Mixed, leaning negative
Score in full report
Under Armour faces a reputation challenge despite maintaining product quality and 96% brand awareness. While the brand holds a solid 64% popularity rating and the app earns strong marks (4.8/5), independent sentiment analysis reveals a low NPS of 30, high detractor volume, and persistent customer service complaints. The brand's cultural cool factor has eroded significantly, particularly among younger demographics, as evidenced by steep declines in teen preference rankings.
Strong Product Loyalty and Functional Performance
Individual customers consistently praise Under Armour's compression gear, footwear durability, and athletic performance across Bluesky and review platforms.
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/under-armour" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/under-armour" alt="Under Armour brand sentiment score by PollyX" height="28"> </a>