Brand sentiment analysis
What does the world think of Under Armour?
The sentiment score is available in the full report.
Mixed, leaning positive
Score in full report
Under Armour presents a genuinely split picture: consumer-level affection remains strong, with YouGov showing 94% awareness, 62% positive opinion and only 5% actively disliking the brand, and the shopping app rated 4.8 out of 5 across roughly 77,000 ratings. Independent commentary and financial coverage pull the other way, with Bloomberg flagging a worse-than-expected sales forecast that stalled the turnaround, security press reporting a large ransomware breach and follow-on lawsuits, and Reddit threads openly asking whether the brand is drifting toward Reebok territory. Direct-to-consumer ser
Product fit and performance still win people over
Social conversation is dominated by unprompted praise for how the gear fits and feels, with repeated posts about compression pieces, IsoChill tights and cut-off tees, plus requests for discontinued lines to return. That product goodwill is echoed in the app store, where reviewers call checkout seaml
Detected concerns (locked)
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<a href="https://pollyx.org/en/sentiment/under-armour" target="_blank" rel="noopener"> <img src="https://pollyx.org/api/badge/under-armour" alt="Under Armour brand sentiment score by PollyX" height="28"> </a>